I always advise my clients to choose a specific topic and discuss the importance of letting your potential clients know exactly how you can serve them.  Today I am thrilled to welcome Elaine Froese to The Wealthy Speaker Show. Elaine is a long-time friend, keynote speaker and lifelong farmer who will share her journey and explain why choosing a particular niche is a great idea. As a certified farm family business transition coach, Elaine specializes in helping farm families work through the tough issues to take action to Discuss the Undiscussabull. She creates a safe place for families to meet, plan for change and be clear about expectations. Listen to the podcast below: Highlights you won’t want to miss: * Just how narrow is my lane?  2:45 * OPP (Other People’s Podcast).  9:15 * Where I find sponsorships in the agriculture market.  13:05 * The biggest “flashpoints” in my career. 15:30 * How my life can & did change in an instant. 19:20 * Creating a great work/life balance. 23:20 Faith Today magazine has dubbed Elaine “Canada’s Farm Whisperer”.  Farm Mgt. Canada awarded her the Wilson Loree award for excellence in Farm Business Management.  4-H Canada bestowed her with first Most Distinguished Alumna Award (350,000 4-H Alumni).  She has authored 4 books, one on Audible because farmers told her they don’t have time to read! Elaine farms with her family in southwestern Manitoba at Boissevain, on a certified seed farm. 2019 will be their 42nd crop. Her latest joy is being “grandma”.  Her goal is to empower family, increase profit and secure legacy as she provides practical communication tools for farm families across North America. Whether you are still searching or have already found your sweet spot, be sure to tune in and hear about Elaine’s journey from 4H club at age 9 to international speaker and certified coach.  Go give it a listen…you’re sure to pick up some great concepts and you’ll be glad you did. Podcast Resources: Elaine’s website:  https://elainefroese.com Elaine’s blog:  https://elainefroese.com/blog/ Elaine’s books:  https://elainefroese.com/store/ Your Blogworks:  https://yourblogworks.com Rob Sharkey Podcast:  https://sharkfarmer.com/whatthefarm Leslie Kelly: https://ca.linkedin.com/in/highheelsandcanolafields Friesen’s Publishing:  https://www.friesens.com Want More? Want to hear more episodes of the Wealthy Speaker podcast or subscribe so you never miss an interview? Check out the podcast episode archive, HERE or subscribe on either iTunes or Stitcher below.