This is Eric Golden and my guest today is gmoney. Gmoney is an influential builder, collector, and investor in the NFT community. He shot to fame with a tweet thread explaining why he bought a CryptoPunk for 140 ETH in January 2021 and has since transitioned from full-time equities trainer to builder with Admit One and 9dcc, his crypto native luxury clothing brand. To show just how far he has come in this space, Adidas teamed up with gmoney to bring their brand into Web3. I hope you enjoy this conversation as much as I did.   For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.   -----   This episode is brought to you by OKX. You may have seen OKX on McLaren’s Formula 1 race car or Manchester City’s football kit. But what is OKX? OKX has over 730 spot trading pairs, 280 derivatives markets, and 1000 options markets. It processes 400,000 requests per second with 99.95% uptime. That’s why over 20 million traders and institutions choose OKX when they want to trade. Visit okx.com to learn more.   -----   Web3 Breakdowns is a property of Colossus, LLC. For more episodes of Web3 Breakdowns, visit joincolossus.com/episodes.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @Web3Breakdowns | @ericgoldenx | @patrick_oshag    Show Notes [00:02:23] - [First question] - Context and inspiration for GMoney’s famous Twitter thread [00:08:11] - Why he dove into NFTs so aggressively [00:09:59] - All-in crypto diversification as opposed to closed-minded crypto trading [00:14:05] - NFT collecting in the mainstream [00:15:32] - The potential of an NFT as a “digital flex” [00:18:24] - The sharp increase in NFT values and the volatility of NFTs [00:21:32] - Distinctions between NFT technology and the NFT market [00:25:18] - How he landed his deal with Adidas [00:27:58] - His transition from traditional trading to the NFT market [00:29:26] - His early goals with NFT trading and adaptation as the space evolves [00:31:40] - The role of brand deals and influencer marketing in GMoney’s business model [00:35:04] - Helping clients and partners understand the NFT space [00:37:25] - Incentivising buyers to pay royalties to NFT artists [00:39:38] - The future of NFT royalties technology [00:40:41] - Divisions of the GMoney empire [00:44:07] - Explaining POAPs and their potential in the crypto community [00:47:59] - Why he gives out POAPs for free [00:48:54] - About 9dcc, the crypto-native fashion brand for real-world gamification [00:52:30] - How a POAP transfer works using a 9dcc t-shirt [00:54:04] - The communal success of the POAP pop-up event in Miami [00:56:03] - Why your net worth equals your network in the crypto universe [00:57:31] - Figuring out the optimal volume of POAPs to distribute [00:58:21] - What he is most excited to see built over the next six months and six years