Podknife - Global Rankings: Understanding PR industry resilience amid Covid-19 by The PRovoke Media Podcast

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Global Rankings: Understanding PR industry resilience amid Covid-19

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: May 18, 2021
Episode Duration |: 00:42:32

Paul Holmes joins the podcast to discuss PRovoke Media's Global Rankings analysis, which revealed that the PR industry only declined 4% during 2020. In conversation with Arun Sudhaman, Holmes examines factors behind the PR sector's resilience, including the demand for corporate affairs counsel and the shift towards stakeholder capitalism and ESG. The duo also discuss whether such significant trends will have a long-lasting impact on the corporate communications function.

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