Glitz, glamor and economics at the 2024 upfronts
Publisher |
Marketplace
Media Type |
audio
Categories Via RSS |
Business
News
Publication Date |
May 17, 2024
Episode Duration |
00:09:30

This week, media giants have been gathering in New York City for the upfronts, where networks and streaming platforms try to court ad buyers by previewing shows for the seasons ahead. We’ll take the pulse of ad spending as streaming continues to outshine traditional broadcast television. And we’ll also hear about China’s property sector prop-up and priorities for the Consumer Financial Protection Bureau now that its future is no longer in jeopardy.

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