Things are getting spooky on this week’s interview with Percival founder and creative director Christopher Gove, babes. Chris was kind enough to step away from his extremely important NYC pop-up to try a White Claw for the first time and chat with the lads about the best orange tabs for phantom asses, how the city has embraced his merry band of blokes, publicly thanking us for putting Percival on American radars, going pundit mode on our footie skills, bashing off mic brand directors, all the times his business has nearly failed including but not limited to the drugs that broke the camel’s back and getting van-dragged to the tune of £500k, a certain lead singer of a certain band getting a little more than he bargained for when he purchased a shirt, run-ins with the taxman, DTC can save your life, how much his good looks play into his success, the beauty of vintage Umbro kits, a Brit breaks down Beckham, pretending you’re a tailor for England manager Gareth Southgate, all the A-list dons who move their needle, the big brained move of collaborating with celebrity stylists, TikTok love vs. overexposure, going on tour with the Arctic Monkeys and beefing with Josh Homme, bagging supermodels and much more on this cheeky and chummy episode of The Only Podcast That Matters™.

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