When it comes to products on a shelf, what makes someone buy yours (unless it’s a firm favourite they buy all the time” is going to start with the packaging. 

Make it something your target market loves, and they’ll even perhaps be shifted from the same old favourite buy, and choose to check out your range instead.

Designing packaging is an art, and so much more goes into it than “I love that font, and that’s my favourite colour.”

Laura Feavearyear, founder and director of Creative Jam has been responsible for the packaging design for brands such as Dose and Co, Lemon Fresh, Dr Feelgood, and Frula Beauty. Her agency specialises in FMCG brands, and packaging design.

What makes Laura’s story so interesting is the rare eye condition she was born with that has left her partially sighted. This has helped her refine designs to make them stand out amongst your competitors.

Laura is so well informed about what it takes to move into Supermarkets, what they are looking for, and the process. In the episode we talk though what you need to be aware of if you are looking to make that move, what to do when deciding on what your packaging should look like, and why it is a good idea to start a regular Supermarket browsing habit. 

I was blown away by Laura’s knowledge, and insight in this episode - we could have gone on for hours! If you’ve ever wondered what it takes to be a successful brand, what to think about when it comes to product design, and what the process for getting into supermarkets is, this is the episode for you. 

In this episode we cover:

• What you need to know about product design in the FMCG space
• Why you need to do your competitor research
• When it’s the best time to do product photography
• The timeframes for getting your product ready for scale
• How you would work with a packaging designer
• How to work with Laura and Creative Jam

Other podcasts about Linkedin to Listen to

How Primrose and Co moved from markets to selling in stores

Pepper and Me - with Cherie Metcalfe\

Important Links

Connect with Laura

Check out Laura’s Work on Instagram

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

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