We know the pillars of marketing: acquisition, production, and purpose. But in this episode of the Un-Billable Hour, class-action guru Gerald Maatman gets down to basics and talks about your marketing bedrock: your brand. Building your practice starts before you ask for a client’s business. It’s about your brand, what you’re already known – and respected – for. Hear how developing expertise, building knowledge, public speaking, and thought leadership earns you the business before you even make the call.  There’s a lot to work on here, from giving every case your all, to learning to see the challenge from your client’s perspective, to creating lasting relationships. It’s not easy, and it’s not fast. But a thriving law practice is not about luck. It’s about hard work that never ends. Learn valuable lessons from a true business leader.    Special thanks to our sponsors LawClerk, Alert Communications, LawYaw, and Scorpion.