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- MAP IT Marketing
- Publisher |
- Rachel Klaver
- Media Type |
- audio
- Categories Via RSS |
- Business
- Publication Date |
- Oct 14, 2021
- Episode Duration |
- 00:51:32
What do you do if you’ve had a few too many “no’s” recently and you need to find an extra ten thousand dollars?
Well for Cat and her husband, the answer was simple. Start a business.
Cat and her husband had long talked about turning a family game, where the family would explore New Zealand with a whimsical mystery tour of directions set out from the kids in the back for years. They’d built a community of ten thousand readers of Cat’s blog “Getting Lost” detailing their adventures, and had requests of how to help others explore New Zealand.
The need to make right on the ten thousand dollar loss was enough to stir Cat into action and the result was a adorable game designed to travel with you as you go on a trip of exploration in the car.
Six weeks after the launch, they’d made the ten thousand in profit, and realised that perhaps this game had a little more potential than they’d thought!
The business has continued to grow and provide games to help people on all sorts of adventures, from date nights, to dog walks, to trips with your mum. With a range of sixteen different games, selling all over New Zealand and the world, this game is definitely not getting lost in the plethora of other games out there!
Cat’s now planning to launch into the US, after a viral post saw a spate of orders and requests come from there.
One of Getting Lost’s skills is their ability to take a core idea and spin it into variations for different markets. They also are able to work quickly when needed, like the launch of the Art Home Edition mere days after the first lockdown in 2020
This is rollicking podcast episode, with the firecracker energy Cat has brought to her business. Prepare to enjoy the journey!
Today we cover
- How anger and frustration led to the launch of a business
- How Cat built a community before she had a business
- How she’s used her community to test and diversify
- What she learned from listening to criticism
- How her product production has been bootstrapped as they’ve grown
- How social media has opened up the US as a market
- What we can learn from Cat’s business
Important Links
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
MAP IT Marketing Facebook group
Identify’s Events and Webinars
Identify Marketing Facebook Page
Identify Marketing Australian Website
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