On today’s episode: how can you actually get the attention of the perfect audience for your business? It’s a question we got from Roopika, who called in from India. She’s got a really unique business—you’ll hear more about that real soon—and she’s wondering how she can get in front of the decision-makers to grow her client base. Roopika’s story just goes to show: you can have the most interesting offering, but if you can’t get in front of the right clients, you’ll still struggle. So Clay and I give her our best advice for building attention both online and offline and by the end of the show, Roopika’s got a plan. We hope it helps you too. PS: Get featured in an upcoming FTF SHORT! Just visit http://freelancetofounder.com/ask and submit a question.  Support our sponsors so we can keep airing new episodes: Hectic - Everything you need to start, manage, and grow your freelance business — in one place. On Deck - Meet other founders. Build great things. LinkedIn Jobs - Find the candidates you want to talk to, faster. Felix Gray - Best-in-class Blue Light Glasses Justworks - Manage your remote team and run your business with confidence. ExpressVPN - The VPN that just works Dripify - Premium learning platform for entrepreneurs. SolidGigs - Get more freelance jobs Get your own on-air coaching call We'd love to feature your business and offer some free on-air advice for growing your business. To see if you're a good fit, click here. Leave us a review on Apple Podcasts: If you enjoy the show, can you do us a favor and leave us an honest rating and review on Apple Podcasts? We'll love you forever. Click here to leave a review. More Recommended Listening: This show is a part of the Podglomerate, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter. We suggest you also try other Podglomerate shows about entrepreneurship, business, and creativity such as Rocketship.fm and Creative Elements. Learn more about your ad choices. Visit megaphone.fm/adchoices