There are so many decisions to make when purchasing weed at a dispensary, or buying seeds to grow at home. Is it a strain you're familiar with? Does it look gorgeous or scrappy? Smell like diesel or grape-flavored candy? Is it an indica, sativa, or a hybrid? What percentage is THC? CBD? CBG??? As you'll hear from our guest, grower Reginald Stanfield II, factors consumers may not even think of, like time of harvest or lighting can change the user experience. It can all seem overwhelming, but never fear, our guest is here to break down the science and dispel popular myths, like why higher THC doesn't necessarily equal better bud. Reggie is CEO and head horticulturalist at JustinCredible Cultivation in Cummington, Mass.Follow us on Instagram @differentleaf and @britthebritish, and on Twitter @different_leaf and @britthebritishFollow JustinCredible Cultivation on Instagram @justincredible_cultivation and follow Reginald Stanfield II on Twitter @forbes_next Check out DifferentLeaf.com for issues of Different Lead the magazine. Produced by Andrea Muraskin and Brit Smith, music by Homebody.