Geoff McFetridge has been called “the most famous Canadian artist you’ve never heard of.” As a graphic artist and painter, he’s collaborated with directors such as Spike Jonze and Sofia Coppola, designed for brands like Nike and Apple, and created huge murals for Ottawa’s transit system. In a rare interview, Geoff tells Tom how the DIY culture of skateboarding in Calgary influenced him to get into art, how he ended up designing the Beastie Boys’ Grand Royal magazine, and how he keeps one foot in the world of art galleries and one foot in the world of corporate design.