The amount of “genshu” sake circulating the market these days is ever-increasing. So first and foremost, what in the world is genshu?This week your regular host Sebastien Lemoine brings the genshu topic to the table on his own terms together with Justin Potts. Beyond defining the term (hint: it’s actually pretty simple!) they also get into how the term can be both misinterpreted and reinterpreted at the discretion of the maker’s processes, making sake titled with the word genshu not only more prevalent, but also raises the question: does it even matter?Are you a genshu fan? If so, tell us why at @sakeonair on Instagram, Twitter, and Facebook, or send us a message with your thoughts and experiences to questions@sakeonair.com. We’ll be back with more Sake On Air – On Your Own Terms, very soon.Until then, kampai! Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is recorded and broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is brought to you by Potts.K Productions with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.

The amount of “genshu” sake circulating the market these days is ever-increasing. So first and foremost, what in the world is genshu?This week your regular host Sebastien Lemoine brings the genshu topic to the table on his own terms together with Justin Potts. Beyond defining the term (hint: it’s actually pretty simple!) they also get into how the term can be both misinterpreted and reinterpreted at the discretion of the maker’s processes, making sake titled with the word genshu not only more prevalent, but also raises the question: does it even matter?Are you a genshu fan? If so, tell us why at @sakeonair on Instagram, Twitter, and Facebook, or send us a message with your thoughts and experiences to questions@sakeonair.com. We’ll be back with more Sake On Air – On Your Own Terms, very soon.Until then, kampai! Sake On Air is made possible with the generous support of the Japan Sake & Shochu Makers Association and is recorded and broadcast from the Japan Sake & Shochu Information Center in Tokyo. The show is brought to you by Potts.K Productions with audio production by Frank Walter. Our theme, “Younger Today Than Tomorrow” was composed by forSomethingNew for Sake On Air.