Podknife - Gary Lineker: presenter, influencer, campaigner by The Media Show

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Gary Lineker: presenter, influencer, campaigner

Podcast |: The Media Show
Publisher |: BBC
Media Type |: audio
Podknife tags |: Media,; Social Media,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Sep 21, 2021
Episode Duration |: 00:57:26

His TV audience is in the millions. His new game show launches soon on ITV. He has over 8 million followers on Twitter. And he wasn’t too bad at football either. So how did Gary Lineker become a media powerhouse? From Des Lynham's presenting tips to the effect of TV rights deals on football, Lineker tracks his transition from superstar player to Saturday night TV host. But does he ever worry his social media posts could damage the BBC's reputation for impartiality? Studio engineer: Sue Maillot Producer: Hannah Sander Presenter: Ros Atkins

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