Can a focus on physical retail create a competitive edge, swimming upstream in a retail business that is moving primarily toward online? Garret Leight’s designer eyewear brand has placed this bet, and it’s working well. He’s deconstructed today’s usual model, by starting with brick and mortar retail first with an e-commerce play that follows. Gerrett joins Rebecca Fitts to share why hiring for longevity is a key to creating great in-store experience, the value of great product design (and a place to showcase it), evaluating ideal locations for a brand’s physical presence, and strategizing what’s next.

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