Podknife - Gannett develops SMS strategy to text breaking news during Hurricane Ian by It's All Journalism

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Gannett develops SMS strategy to text breaking news during Hurricane Ian

Podcast |: It's All Journalism
Publisher |: Federal News Network,; Hubbard Radio
Media Type |: audio
Podknife tags |: Careers,; Interview,; Investigative Journalism,; Media,; Society & Culture,; Technology
Categories Via RSS |: Society & Culture,; Technology
Publication Date |: Dec 01, 2022
Episode Duration |: 00:26:27

Jennifer Hefty, social and emerging platforms strategist for the USA Today Network, and Kara Chiles, senior vice president of consumer products for Gannett, talk to It's All Journalism host Michael O'Connell about how they leveraged the SMS platform Subtext to text breaking news and public safety updates to their audience during Hurricane Ian. Keep up with the latest news about the It's All Journalism podcast, sign up for our weekly email newsletter. Also, listen to our podcast on Apple Podcasts, PodcastOne, Soundcloud, or Stitcher. Learn more about your ad choices. Visit megaphone.fm/adchoices

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