While working in Morocco with the Peace Corps, Galen Welsh observed the disconnect between what communities need and what donors want to fund. With investment from his dad, Galen piloted his original Jibu model in Congo, Rwanda, and Uganda. All three failed, but Galen learned quickly and adapted. From those early failures to a harrowing experience defending his brand, Galen recounts his journey to launch 160 franchises with 10,000 retail points in 8 African countries and provide opportunities for African entrepreneurs.