Future plc Brand Director of Home Interest Paul Newman on multichannel publishing strategies
Publisher |
Media Voices
Media Type |
audio
Podknife tags |
Business
Interview
Media
Categories Via RSS |
Business
Publication Date |
Feb 24, 2020
Episode Duration |
00:38:43
This week, we talk to Paul Newman, Brand Director of Future plc's Home Interest brands. We spoke about how home titles have evolved in the age of Pinterest, how Future have managed to increase print circulation and revenue for the sector, and what they're doing to reach younger audiences across multiple platforms. Paul also succinctly summarises what's behind the transformation of Future plc as a business over the past decade. In the news roundup the EU and Facebook head towards a reckoning, Bloomberg and The Information reach a promotional deal, and the Media Voices team try and fail to entertain a cat.

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