Podknife - Front Office, Disrupted by Counterpoints: The Sports Analytics Podcast from MIT Sloan Management Review

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Front Office, Disrupted

Podcast |: Counterpoints: The Sports Analytics Podcast from MIT Sloan Management Review
Publisher |: MIT Sloan Management Review
Media Type |: audio
Podknife tags |: Data Science,; Education,; Higher Education,; Professional Sports,; Sports & Recreation
Categories Via RSS
Publication Date |: Sep 26, 2019
Episode Duration |: 00:25:05

The explosion of streaming media offers fans unlimited access to sports and entertainment. So how can teams entice their audience to the events happening here and now? Sports Innovation cofounder and CEO Angela Ruggiero says success starts with understanding just how fans’ behavior has changed with the advent of digital technology — meaning, executives of sports companies and media outlets alike must be willing to completely rethink how they approach their marketing.

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