Why does McDonald’s give away toys with Happy Meals? Because brand affinity is built over years by multiple touches and experiences. And the younger you start, the more likely you are to form a lifelong customer. This marketing strategy applies for a low cost item like a Big Mac and fries. But it’s 300x more important for a considered purchase (like hiring a financial advisor or buying a car or house). Hear how Ritholtz Wealth Management became the most successful marketers in finserv without advertising. Check out the new blog post: From the Pampers to the Depends: Content Marketing + Time = Brand Success. Get email updates: emilybinder.com/email

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