From Selling a WordPress Business to SaaS with Justin Ferriman
Podcast |
Open Threads
Publisher |
Brian Casel
Media Type |
audio
Categories Via RSS |
Business
Entrepreneurship
Technology
Publication Date |
Feb 07, 2024
Episode Duration |
00:40:01

Justin Ferriman, founder of LearnDash, talks to me about how he started, grew, and exited from this WordPress business in the LMS space. 

Brian and Justin’s conversation was recorded on  November 10th, 2023.

Brian's update was recorded on March 8th, 2024.

  • (00:00) - From Selling a WordPress Business to SaaS with Justin Ferriman
  • (03:08) - Justin's business transition to coaching
  • (05:56) - Highlights of building a business
  • (07:44) - Taking advantage of untapped markets
  • (11:50) - Using your audience to promote your products
  • (13:57) - Know where your audience hangs out
  • (15:40) - Pricing *gasp* before subscriptions
  • (16:56) - Growing the LearnDash team
  • (18:19) - Biggest challenges growing LearnDash
  • (21:49) - Justin's LearnDash exit
  • (26:47) - After the exit: What next?
  • (32:20) - AI and it's implications on software dev

Brian's Product StudioMy product studio, Instrumental Products, is where I partner with SaaS companies, creators, and founders to take product ideas from concept to launched.  Got something to ship?  Let's talk!

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