Podknife - From Ecommerce to Grocery: COVID-19 the Great Accelerant by Voice Marketing with Emily Binder

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From Ecommerce to Grocery: COVID-19 the Great Accelerant

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Sep 30, 2020
Episode Duration |: 00:02:14

We just registered a decade of ecommerce growth within two months. Online grocery penetration overall has experienced a 6 percentage point increase in six months, from 3% to 9% penetration now. Another way COVID-19 has been a great accelerant is in people living with their parents. More young adults are living with their parents than ever before. Tweet: “Before 2020, the highest measured value was in the 1940 census at the end of the Great Depression, when 48% of young adults lived with their parents. Yikes. 52% of young adults in US are living with their parents amid COVID-19 | Pew." -https://twitter.com/emilybinder/status/1308831005252497411

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