Retired San Francisco Ad Man Joey Dumont knows the power of engaging with uncomfortable truths when it comes to working with brands. While a former Questus managing director, Dumont wrote his memoir so his sons would have a record of the messiness of their father’s previous transgressions as an executive in Media. A self-proclaimed recovering douchebag, Dumont’s new journalistic platform, True Thirty lives in that same messy middle, exploring today’s most thorny issues through the lens of “slow journalism” with a politically-diverse team that we believe is a model for the future of journalism.