From Broadcaster and Comedy Sketch Company to Brand Content Strategist, Mike Stiles on Georgia Podcast On-Air Guest BIO: Went from traditional media like producing Star94's morning show for 7 years to social, digital and content marketing at companies like Vitrue, Oracle and IHG. Now helps companies "put on the show" by helping them see what content they should make to address their business goals, and helps with the ideas, writing and production of that content. Topics to Discuss: The importance of having a coherent plan for your communications, internal and external, for every arm of your organization. The importance of making your content drive emotions using long established entertainment and storytelling techniques. Web Site / Social Media Links: https://www.brandcontentstudios.com On-Air Guest Linkedin Profile: www.linkedin.com/in/mikestiles More about Georgia Podcast "Who's Who and What's New Georgia!" Interviewing industry and thought leaders with compelling stories. In addition to the live broadcast, content is distributed across multiple syndicated platforms with more than 500,000 downloads. Show Host: Rich Casanova, Chief Visionary Officer Pro Business Channel Rich Casanova began his broadcasting career in California’s central valley at KSKS-FM. While in California he also ran a successful entertainment company whose staff and crew entertained over 100,000 people. After moving to Atlanta and selling his entertainment company, Casanova ventured into publishing as the Publisher and Franchise Owner of Coffee News, headquartered in Bangor, ME. Later became the Founder and CCO, Chief Connection Officer, of an online platform where local business professionals register to receive a free list of the top 100 networking events in metro Atlanta. With a name like Casanova and his gregarious personality, Rich was a natural as a music radio DJ. "I got the radio bug early in my career and often thought how great it would be if there was an opportunity to participate in a talk radio format with a pro-business perspective interviewing thought leaders from the local business community." Thus was born the Pro Business Channel where Rich is the CoFounder and Chief Visionary Officer. http://www.ProBusinessChannel.com https://www.linkedin.com/in/richcasanova https://twitter.com/RichCasanovaCom Check out more episodes at: http://www.GeorgiaPodcast.com Submit a guest request at: http://www.OnAirGuest.com View guest photos at: http://www.ProBusinessPictures.com ‹ › × × Previous Next jQuery(function() { // Set blueimp gallery options jQuery.extend(blueimp.Gallery.prototype.options, { useBootstrapModal: false, hidePageScrollbars: false }); });