Most readers buy most books on Amazon, which means that if your Amazon book page is weak, your sales will be too. It doesn’t matter whether you like Amazon or not. Most of your readers prefer to buy on Amazon. If you want people to land on your Amazon book page, your cover must convince people to click, but your book description blurb will convince them to buy. You only get a few sentences to capture a potential reader’s attention, so those few sentences are some of the most important and difficult writing you’ll do. Writing a book description is challenging and frustrating for authors because it’s different than writing a novel. Even writing a compelling nonfiction book description is difficult. How do you write a compelling book description that will grab potential readers? How do you make your Amazon page stand out so people will buy and read your book? Dave Chesson knows how. He’s the creator of Kindlepreneur.com, a website devoted to teaching advanced book marketing to authors. He’s also the creator of Publisher Rocket and Atticus.  Thomas: You rolled out a new feature called the rocket.thrivecart.com/publisher-rocket/5da9eaeda2e47/">Book Description Generator (Affiliate Link). What on earth is that? Dave: I created the tool to help authors craft beautiful-looking book descriptions. Some authors don’t realize they can use HTML coding to add bold words, bigger words, bullet points, and numbers to their Amazon book descriptions. Most authors don’t know how to HTML code. Even those who do sometimes make mistakes in the coding or forget to close out a piece of code. That results in crazy-looking book descriptions. We designed this free online tool that allows you to format your book description text like in Microsoft Word. You can see exactly how it will look on Amazon. When you’re finished formatting, you click a button to get the HTML code and then copy and paste it into your KDP dashboard when it asks for your book description. It’s been a go-to tool for authors. Over the years, I’ve shopped for and bought many books, and I’ve frequently seen some really bad book descriptions. Some authors think a book description is a book report. When I’m done reading those kinds of book descriptions, I don’t feel I even need to buy the book. The trouble is that authors, who are used to long-form writing, find it difficult to describe their book in only 200 words that will entice people to buy. My team and I have been monitoring Amazon and analyzing customer interactions, and we’ve discovered there’s almost a format to Amazon book descriptions that convert. Format of an effective Amazon Book Description 1: Hook The hook is a sentence or two that grabs a reader’s attention. When a shopper visits your Amazon sales page, they’ll only see two sentences of your book description in the preview, and they’ll need to click “read more” to see the rest. 2: Subgenre Developer