If you live in India, or happen to have visited in the past month, you probably noticed the seemingly-ubiquitous advertising for something called Free Basics. It's what you might call a full-court press: full-page ads in newspapers, billboards, and movie theater trailers. Also, if you were to log into Facebook, you'd be presented with an ad (and possibly if you were in the US, too).

The first thing to understand is that Free Basics is Facebook, and Facebook is Free Basics, and they're both basically Internet.org. Perhaps more accurately, if expressed in matryoshka dolls, Free Basics is inside Internet.org which is inside Facebook. First, Facebook launched the Internet.org initiative, which covers various projects aimed at spreading internet access to...

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