Podknife - Founder Jane Winchester Paradis: 'I'm on Instagram Stories every day talking about products' by The Glossy Podcast

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Founder Jane Winchester Paradis: 'I'm on Instagram Stories every day talking about products'

Podcast |: The Glossy Podcast
Publisher |: Glossy
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Fashion & Beauty,; Interview,; Technology
Categories Via RSS |: Business,; Business News,; News,; Technology
Publication Date |: May 25, 2022
Episode Duration |: 00:40:59

After five years in business, Jane Winchester Paradis’s jewelry brand, Jane Win, has earned fans including Jill Biden and Debra Messing. The brand's focus is bold coin charms, inspired by antique coins of the 1900s, that are worn on gold necklaces. Topped with meaningful symbols and words like "hope," the coins are often purchased to mark important moments in one’s life, Winchester Paradis said on the latest Glossy Podcast. Jane Win's sales increased 113% during the pandemic, from December 2020 to December 2021. It relies on DTC and wholesale sales channels, and regularly hosts trunk shows to give customers an in-person shopping experience.

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