Podknife - Former Y&R A-P chief Matt Godfrey on life after advertising (Ep. 96) by The PRovoke Media Podcast

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Former Y&R A-P chief Matt Godfrey on life after advertising (Ep. 96)

Podcast |: The PRovoke Media Podcast
Publisher |: PRovoke Media
Media Type |: audio
Podknife tags |: Business,; Communication,; Interview,; Management & Marketing,; Public Relations
Categories Via RSS |: Business,; Business News,; Marketing,; News
Publication Date |: Oct 04, 2017
Episode Duration |: 00:35:29

Veteran adman Matt Godfrey joins the Echo Chamber podcast to discuss his decision to step down as Y&R Asia-Pacific CEO and join a nutrition startup. Godfrey, considered one of the region's leading marketing executives after lengthy stints leading Bates, Publicis and Y&R, explores how he will apply lessons learned in advertising to his new startup life. He also talks about the challenges facing advertising and the holding group model and what they mean for the future of PR agencies.

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