Ford Motor Co. has launched Ford University, an AI-powered platform aimed at enhancing training for dealership employees. The platform takes a more interactive and cinematic approach, improving memory retention and enabling employees to better respond to customer queries. Ford spent a year assembling a team of experts to develop the platform, which covers product knowledge, competitor analysis, sales techniques, and more. While not mandatory, the website features video content and assessments to gauge employee understanding and areas for improvement. Ford intends to expand the platform internationally and is also exploring AI technology to simulate customer conversations for enhanced support.

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