Podknife - For B2B SaaS Companies, Podcasts are a No-Brainer: Jeremy Shere by Marketing Spark (The B2B SaaS Marketing Podcast)

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For B2B SaaS Companies, Podcasts are a No-Brainer: Jeremy Shere

Podcast |: Marketing Spark (The B2B SaaS Marketing Podcast)
Publisher |: Mark Evans
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; SaaS
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Dec 14, 2022
Episode Duration |: 00:27:40

Podcasts can be a valuable marketing tool for B2B SaaS companies because they provide opportunities to connect with customers, prospects, and influencers.

Podcasts can also help generate a lot of content by extracting insight about multiple topics, which can be useful for content marketing efforts.

However, it can be challenging for marketers to convince senior executives to invest in a podcast because it can be difficult to measure return on investment (ROI).

In this episode of Marketing Spark, Connversa Podcasting CEO Jeremy Shere, talks to Mark Evans about:

- How companies should quantify ROI

- Why podcasts continue to be embrace amid tough economic conditions

- The biggest reasons why companies shy away from podcasts

- The reasons why companies jump on the podcast bandwagon; podcasts done by competitors being one of biggest factors.

- Why consistency is the key to podcast success

- The role of podcasts within the sales process

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