Foot Locker: Ken Hicks
Publisher |
NPR
Media Type |
audio
Publication Date |
Feb 15, 2023
Episode Duration |
00:46:19
When Ken Hicks became CEO of Foot Locker in 2009, the company didn't have a leg to stand on: the economy was in a recession, sales were down almost a billion dollars, and the brand was widely expected to collapse along with indoor shopping malls themselves. How Hicks used a commitment to better storytelling to help Foot Locker get back on the right foot.

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