Food communicates origin, Corporate Social Responsibility (CSR), Environmental, Social and Governance (ESG) and global health upstream, downstream and around our tables. Progressive brands realize that in a true cost accounting future, they will need to be able to provide a suite of environmental impact metrics that go beyond just carbon to include soil, health, water data and biodiversity metrics. Wyatt Ball, Land to Market's Client Success Manager sheds a light on the responsible brand journey that starts on farms or ranches and ends on our plate. www.landtomarket.com