Are you focused on getting the next speaking engagement, or are you focused on running a successful business with speaking as a product or service that you offer? Let's be candid: Only one of these methods is sustainable. In this episode Sylvia Henderson, MBA, will share how she evolved her business from keynote speaking to using speaking as a way to create long-term, sustainable business contracts, and how to focus your time and effort to see massive growth in your business. Key Takeaways: Treat your business like a business - with systems and processes Accept that meetings are virtual and hybrid Who is Sylvia? Sylvia helps individuals and organizations get the ideas out of their head and into actions. She's a 20-year member of the National Speakers Association and a past President of the NSA DC chapter.  Learn more about your ad choices. Visit megaphone.fm/adchoices