FMCG = Fast Moving Consumer Goods

Including:

• Processed foods (such as breakfast cereal, bars, or crackers)
• Candy
• Beverages (such as fruit juice and bottled water)
• Dry Goods (such as coffee, tea, sugar, and beans)
• Prepared meals
• Cosmetics
• Toiletries
• Over-the-counter medications

Few major brands have skills. Huge opportunity here.

Colgate: Save the Water (US) - "With Save Water by Colgate, you can get interactive facts and tips to help you save water and stop waste."

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