What if every American were an investor? At Robinhood, Vlad Tenev is on a mission to make the financial system work for everyone. He co-founded the company in 2013, and the fast-growing brokerage has become an investing giant. With over 13 million users and $1 billion in funding, it's no surprise incumbents have been influenced by Robinhood's model, which drove an industry-wide shift toward commission-free trades. Vlad shares why he decided to build Robinhood as a mobile-first platform, how Covid helped to accelerate user growth, and why waking up to an analog alarm clock is a critical part of his routine.