Meet Horst Abraham, served as PSIA’s education director in the early 1970s, chats with First Chair about experiential learning which helps facilitating how a student can learn. Horst was among PSIA-AASI’s early innovators responsible for the American Teaching Method (ATM), which was a game-changer in ski instruction at the time and continues to be an integral part of modern instruction. The ATM focused on the guest and the skills specific to that guest.