After managing US Sen. Marco Rubio’s 2016 presidential campaign, Terry Sullivan and Alex Conant left long careers in politics to start Firehouse Strategies, a public affairs firm in Washington. Sullivan and Conant have grown their business around communications strategies that leverage the power of persuasion, peer influence and “perceived authenticity.” They join the Echo Chamber to talk about how they use the lessons learned from their years of experience on the GOP campaign trail to help clients effectively deliver their messages in, thanks to Donald Trump, a whole new era in modern communications.