Podknife - Financial Times’ Head of Newsletters Sarah Ebner on the varied role of newsletters by Media Voices Podcast

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Financial Times’ Head of Newsletters Sarah Ebner on the varied role of newsletters

Podcast |: Media Voices Podcast
Publisher |: Media Voices
Media Type |: audio
Podknife tags |: Business,; Interview,; Media
Categories Via RSS |: Business
Publication Date |: Feb 13, 2023
Episode Duration |: 00:49:20

On this week's episode, we hear from Sarah Ebner, Executive Editor and Head of Newsletters at the Financial Times. She tells us about her role leading the newsletter team at the FT, and the value of newsletters in subscriber acquisition and retention but also as paid products in their own right.

In the news roundup we take a thorough look at what the integration of ChatGPT and Bard into search results means for news and magazine publishers. In the news in brief, the Mastodon Bump has levelled out, DC Thomson announces 300 job cuts, and we ask why subscription revenue is outperforming expectations.

Welcome to your first episode of Med.A.I Voices.

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