Podknife - Filling Out the Five Blanks to Create a Positioning Statement

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Filling Out the Five Blanks to Create a Positioning Statement | April Dunford

Podcast |: Better Product
Publisher |: Better Product Network
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Management & Marketing,; Product Development,; Technology
Categories Via RSS |: Arts,; Business,; Design,; Marketing
Publication Date |: Aug 06, 2019
Episode Duration |: 00:30:38

Is there a formula for developing the right product positioning statement?

The positioning statement is arguably one of the most important aspects of any product company. April Dunford, the author of Obviously Awesome, shares with Anna and Christian the impact of getting the positioning statement right. When it’s done well all the other ‘stuff,’ from building out the marketing plan to developing the sales strategy, becomes easy.

The conversation yields clear insights on how any company can tackle the perfect positioning statement. One of the key takeaways goes beyond ‘what to do’ - rather it teaches you how to think about creating these statements. Further, April sheds light on how to use your customer’s feedback - no matter your size - to shape this impactful statement.

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