Isn’t it great when you start a conversation thinking you know the direction it’s going to take, only to find that it drifts into an unexpected and fantastic ride?  On this episode of The Wealthy Speaker Show, I am so happy to welcome Erin Falconer back to talk about building your business and the evolution of her brand. Erin is the editor in chief and co-owner of Pick the Brain, one of the most popular and trusted self-improvement communities on the web and co-host of the Pick the Brain Podcast. Pick the Brain has been named in over 100 “Best of the Web” lists, and Refinery29 named Erin one of the Top 10 Women Changing the Digital Landscape for Good. Listen to the podcast below: Highlights you won’t want to miss: * How Pick the Brain came to be.  0:45 * The evolution of my brand.  5:15 * Don’t put all your eggs in one basket.  12:00 * How my book changed my business.  18:15 * Don’t start everything all at once.  23:10 * Keeping the content machine running.  25:50 * How often should you post?  28:50 * Where the money came from.  32:40 Erin is also the co-founder of LEAFtv, a video lifestyle brand for millennials, and is the author of How to Get Sh*t Done, a productivity book for women.  She has had a varied career that includes screenwriter, stand-up comedian, political consultant, and is now proudly, heavily invested in the online blogging world. Erin lives in Los Angeles. If you would like to hear some great concepts on how you can move forward in your business, you simply can’t afford to miss this episode! I hope you’ll download and learn. Podcast Resources: Erin’s previous podcast with Jane   Erin’s website:  http://erinfalconer.com Erin’s book: http://erinfalconer.com/#howtogetshtdone Erin’s blog:  http://erinfalconer.com/#ptbblog Want More? Want to hear more episodes of the Wealthy Speaker podcast or subscribe so you never miss an interview? Check out the podcast episode archive, HERE or subscribe on either iTunes or Stitcher below.