Today is the final episode of our Fashion Plate miniseries! Our guest is Johnnie Boden, the entrepreneur who founded the British fashion brand Boden more than three decades ago with a mix of moxie, naivete, and no fashion experience. Johnnie was clearly onto something as his brand has stood the test of time and become a household name in the U.K. and a growing brand in the U.S.

Johnnie joins host Kerry Diamond to share his unlikely story, his interesting take on entrepreneurship, and his top advice for building a brand. We also learn why he wore a pink suit to accept his Commander of the Order of the British Empire from Prince William, why honesty is the best policy, and why his desert island chef is Gordon Ramsay. 

Use code CB10 for 10% off at boden.com.

Visit cherrybombe.com for subscriptions, show transcripts, and tickets to upcoming events. 

More on Johnnie: Boden on Instagram, Johnnie on InstagramMore on Kerry: Instagram