More than just good yields, successful farming increasingly needs to function in a system that connects the farm with customers looking for food that meets their desires, beyond just taste and price. Corwin Heatwole, the founder and CEO of Farmer Focus has created a system for chicken farmers that is an alternative too being large "integrator" dependent or too small to be financially viable. Farmer Focus is the #1 exclusively organic chicken company in the US, partnering with over 70 independent farmers who continue to improve the standards on raising chickens organically and humanely. www.farmerfocus.com