Farewell, Happy Camper
Podcast |
Rework
Publisher |
37Signals
Media Type |
audio
Categories Via RSS |
Business
Management
Publication Date |
Sep 10, 2019
Episode Duration |
00:18:28

Basecamp.com - 00:19

Adam Stoddard on Twitter - 00:29

"Connecting the dots: How we put a smile on the Basecamp logo" (Signal v. Noise, October 2015) - 1:22

You can see the 37signals logo in the upper right corner of this website - 3:48

37signals focus-one-product-only.html">changed its name to Basecamp in 2014 - 4:20 

Jonathan Van Ness - 5:23

Garmin's BaseCamp - 6:51

The original 37signals manifesto - 8:40

Pentagram - 11:35

UnderConsideration's review of the new logo - 14:40

Basecamp has a new website and a new logo. If this is the first you're hearing about it, it's because CEO Jason Fried opted out of the big rebranding announcement that many companies undertake. On this episode, Jason and marketing designer Adam Stoddard talk about what prompted the new look and the laidback way it came together.

Basecamp.com - 00:19

Adam Stoddard on Twitter - 00:29

"Connecting the dots: How we put a smile on the Basecamp logo" (Signal v. Noise, October 2015) - 1:22

You can see the 37signals logo in the upper right corner of this website - 3:48

37signals focus-one-product-only.html">changed its name to Basecamp in 2014 - 4:20 

Jonathan Van Ness - 5:23

Garmin's BaseCamp - 6:51

The original 37signals manifesto - 8:40

Pentagram - 11:35

UnderConsideration's review of the new logo - 14:40

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