Farewell, Happy Camper
Podcast |
Rework
Publisher |
Basecamp
Media Type |
audio
Categories Via RSS |
Business
Management
Publication Date |
Sep 10, 2019
Episode Duration |
00:18:28
Basecamp has a new website and a new logo. If this is the first you're hearing about it, it's because CEO Jason Fried opted out of the big rebranding announcement that many companies undertake. On this episode, Jason and marketing designer Adam Stoddard talk about what prompted the new look and the laidback way it came together.
Basecamp has a new website and a new logo. If this is the first you're hearing about it, it's because CEO Jason Fried opted out of the big rebranding announcement that many companies undertake. On this episode, Jason and marketing designer Adam Stoddard talk about what prompted the new look and the laidback way it came together.
Basecamp.com - 00:19Adam Stoddard on Twitter - 00:29"Connecting the dots: How we put a smile on the Basecamp logo" (Signal v. Noise, October 2015) - 1:22You can see the 37signals logo in the upper right corner of this website - 3:4837signals focus-one-product-only.html">changed its name to Basecamp in 2014 - 4:20 Jonathan Van Ness - 5:23Garmin's BaseCamp - 6:51The original 37signals manifesto - 8:40Pentagram - 11:35UnderConsideration's review of the new logo - 14:40

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