In this episode of the Art of the Online Business, we're diving into the world of Facebook and Instagram ads with Kwadwo Sampany-Kessie, a Facebook ads manager and business growth coach.Kwadwo is an expert in all things ads and shares his knowledge on how to scale ads effectively, what metrics to look for, and how to optimize your sales funnel. He also talks about his website,  where he offers hourly ad strategy calls and other services to help businesses improve their ads and funnels.In this episode, you'll learn:

• How to know when to scale your ads: Kwadwo shares his tips on when to increase your ad spend and how to do it effectively without wasting money. 
• Metrics to look for when scaling ads:  Kwadwo breaks down the key metrics to track when scaling your ads, including cost per lead and return on ad spend. 
• Lowering cost per lead:  Kwadwo shares his strategies for reducing the cost per lead and optimizing your ad campaigns for better results. 
• Optimizing the sales funnel: Kwadwo discusses the importance of having a solid sales funnel and how to optimize it for maximum conversions. 

If you're struggling with your Facebook or Instagram ads, Kwadwo is your guy! Head over to quayjo.com to learn more about his services and how he can help you improve your ad strategy.Rick Mulready's Links:

• Visit Rick's website
• DM Rick on Instagram
• Full episodes of The Art of Online Business Podcast on YouTube

Kwadwo  [QUĀY.jo]  Sampany-Kessie's Links:

• Visit Kwadwo's website for Facebook Ads help
• Say hi to Kwadwo on Instagram
• Subscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!

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