Seeing the Sharks or the Dragons in Shark Tank or Dragon Den decide on which company to invest just out of gut feeling and business intuition is fascinating. Indeed, it's thus fascinating that the show is an international hit in almost all its variations.

But do things really happen like that in real life? I honestly doubt it. Sure, if you recall my conversation with Reinhard Hübner on that microphone, he told us a couple stories on how he gets spontaneous pitches that are sometimes so off, that his gut feeling is sufficient to turn down the investment opportunity.

Yet, in all other cases, you'll need more than just gut feeling and intuition.

That's why what Meshal is sharing today is very interesting: at Sciens Water, he's in charge of bringing this informed view of the market that builds the rationale for the investment fund to actually bet or not on a technology and or a company. 

And as he explains, his approach is not very different from an entrepreneur's one. He gathers data around a topic, builds some hypotheses and then gets actually out in the market to prove these hypotheses right or wrong. 

As you'll hear, what's actually outstanding in his experience sharing, is his honesty to explain how his gut feeling is actually often proven wrong. Data wins over intuition. And actual buying and using behavior trumps all other tells.

So without further due, let me leave him the floor, but not without reminding you that if you like what you hear, please share the word around you: take that episode and share with a colleague, a friend or a Shark Tank fan. And if there's anything you don't like about it, come tell me on LinkedIn! Please do it, and I'll see you on the other side! 

What do you need to know to Invest Wisely in Water Technologies?