Taylor O'Neil is the CEO of Richard's Rainwater. Richard's Rainwater markets what it claims to be "The Water of Tomorrow," aka Bottled Rainwater!

People who know me well know my little secret: I have a bizarre addiction to sugar-free energy drinks. So, when I'm traveling, I act as a collector: I spot every can I don't know yet, make sure to taste it, take a picture, and wonder if anyone else in the World is as weird as me.

So, when I walked the halls of the Columbia Water Center during the recent Rethinking Water Conference organized by Sciens Water in New York, I couldn't help but notice a strange can I didn't know yet. 

It had the shape of the Monsters, Rockstars, and the like, except that it wasn't an energy drink but a can of Water! 

This is where it's interesting: that Water is not just Water; it's actually rainwater, harvested, bottled or canned, still or sparkling.

Let me do a clear disclaimer, this isn't a sponsored episode of any kind. I don't even know if Richard's Rainwater has competitors anywhere in the World. But discovering it got me curious, as this is the kind of atmospheric water generation we had never covered on that microphone.

So I'll let Taylor be our guide in just a minute, the time for me to remind you that if you like what you hear, you shall probably consider sharing that episode with a friend, a colleague, or your LinkedIn Network. Please do it, and I'll meet you on the other side!

How to Actually Fight Big Water with Pioneering Bottled Rainwater ?