Exploring The Resurgence Of A/B Testing
Podcast |
MarTech Podcast // Marketing + Technology = Business Growth
Publisher |
I Hear Everything
Media Type |
audio
Podknife tags |
Business, 
Careers, 
Interview, 
Management & Marketing, 
Personal Journals, 
Technology
Categories Via RSS |
Business, 
Careers, 
Marketing
Publication Date |
Apr 25, 2024
Episode Duration |
00:20:33

Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place because it was such an effective way to prove the validity of what you're doing and show the value you’re bringing to the business. But due to the proliferation of social media marketing, this method seemed to fizzle out. In today’s episode, Alex discusses the resurgence of A/B testing.

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Alex Nazarevic, VP of Growth at Unbounce discusses Exploring the resurgence of A/B testing.

Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place because it was such an effective way to prove the validity of what you're doing and show the value you’re bringing to the business. But due to the proliferation of social media marketing, this method seemed to fizzle out. In today’s episode, Alex discusses the resurgence of A/B testing.

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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