Anna Maste is the founder of Subscribe Sense, a business she started after exiting Boondockers Welcome.

• Subscribe Sense — Anna's new business 
• Boondockers Welcome
• Music video fun
• Follow Anna on Twitter
• Smart Subscriber — Shai Schechter's email tool
• RightMessage — Brennan Dunn's & Shai Schechter's email tool
• Deploy Empathy — a book by Michele Hansen

Benedikt and Benedicte host Anna Maste, founder of Subscribe Sense. Subscribe Sense is an email tool created to ensure subscribers to your mailing lists are confirming their subscriptions with a double opt-in. Before exiting her previous business Boondockers Welcome, Anna realized that she had leads who had not confirmed their signup to her lists. Subscribe Sense aims to increase confirmation rates.

Benedikt and Anna talk about some of the opportunities and dangers when working with email providers. Userlist has had to ask similar questions about handling emails and user behavior. The three discuss how Anna's previous exit played out, what her expectations are for Subscribe Sense post-exit, how she delineates development and marketing work, and how education and software stacks play a role in getting to an MVP.

Not to mention, Anna can make a killer parody music video!