In this episode of Empire, Camilla McFarland and Avery Akkineni discuss how the world's biggest brands will leverage Web3. Nike, Starbucks, Gucci and many others are already starting to build in crypto, and soon, every brand will have a Web3 strategy. Camilla and Avery explore how brands can leverage Web3 to build customer loyalty, customize user experiences and cater to a digitally-native community. This is one of my favorite episodes yet - it's stable stakes for anyone looking to build or grow a brand! - - Timestamps: (00:00) Introduction (00:36) Defining the Web3 opportunity (09:15) Why will brands embrace Web3? (28:50) Blockworks Research (30:21) How will brands participate? (42:39) How NFTs enable tailored user experiences (48:22) The Tech Stack: EVM dominance (1:05:06) The 5 to 10 year vision - - Follow Camilla: https://twitter.com/camillionaire_m Follow Avery: https://twitter.com/avery_akkineni Follow Jason: https://twitter.com/JasonYanowitz Follow Santi: https://twitter.com/santiagoroel Follow Empire: https://twitter.com/theempirepod Subscribe on YouTube: https://tinyurl.com/4fdhhb2j Subscribe on Apple: https://tinyurl.com/mv4frfv7 Subscribe on Spotify: https://tinyurl.com/wbaypprw Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Resources Vanyer3 https://vayner3.com/ Mojito https://mojito.xyz/ - - Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, and our guests may hold positions in the companies, funds, or projects discussed.