Interviewing Rayde Luis Baez, Strategic Commercial advisor of EuroLeague Basketball

EuroLeague Basketball is a European professional basketball club competition. The league is widely recognised as the top-tier league in Europe and consists of 18 teams, of which 16 are given long-term licenses and wild cards, making the league a semi-closed league. The EuroLeague is one of the most popular indoor sports leagues in the world and its in stadium attendance is second only to the National Basketball Association (NBA), To learn more, visit www.euroleaguebasketball.net

In this conversation, Rayde talks about his experience in multiple roles with the EuroLeague and as a rights holder. He also gives us an insight about how they navigated the digital collectibles space by understanding their product and how they want their fans to interact with it. Rayde also takes us through the method by which they work with multiple partners in a new space in order to mitigate risks and test what works best in the market. He talks about the processes in the back office that makes strategic decisions in their positioning within the tech space.

Hosted by Rohn Malhotra from SportsTechX - Data & Insights about SportsTech startups and the surrounding ecosystem.